Project: Ford and Lincoln Connectivity Technology

Role: Art Director

Responsibilities: Concept, UX Design, Design Direction, Voiceover Direction

This responsive eLearning course was created to showcase the innovative technologies Ford and Lincoln offer to help customers stay connected.

Moving beyond the traditional static eLearning format, I developed a creative concept and collaborated with the programming team to create dynamic, timed animations for each page. I designed custom graphics and provided detailed guidance on animating and syncing the visuals with the voiceover, resulting in a more engaging and memorable learning experience.

You can explore examples of the static pages and watch the videos to see how the animations and voiceover bring the content to life. Enjoy the transformation!