Project: Ford Bronco eLearning

Role: Art Director

Responsibilities: UX Design, Design Direction

As the Art Director for this responsive eLearning program—complete with a printable job aid and promotional tiles—designed for the popular Ford Bronco, I crafted an engaging creative experience that empowered salespeople to master the vehicle's new features with confidence.

My creative vision included using Broncos striking photography to highlight key features, along with intuitive and responsive layouts to enhance the user experience. Collaborating closely with instructional designers and developers, I ensured that each module was not only informative but also fun, making the learning process feel more like an adventure than a chore.

With this eLearning program, salespeople are not just learning—they're gearing up to deliver an exceptional customer experience. Buckle up and get ready to dive into the exciting world of Broncos latest innovations!