Project: Destination GoPro Heroes

Role: Lead Designer

Responsibilities: Concept, UX Design, Design Direction

Fairmont Hotels and Resorts partnered with GoPro to invite fans to capture videos of their favorite places for a chance to win extraordinary prizes.

This promotion showcased a GoPro Inspiration Gallery, providing users with a glimpse of how their videos could stand out, alongside a dedicated gallery showcasing all entries. Additionally, an e-card creator allowed users to personalize their own e-cards by selecting layouts, photos, and messages.

As the lead designer on this project, I developed the overall aesthetic of the promotion, leveraging stunning travel photography while adhering to the company's brand guidelines. I collaborated with the copywriter to refine the postcard messaging and worked closely with the interface developer to ensure that the e-card creator operated seamlessly, significantly enhancing the user experience.