Project: Fall Into Cosi

Role: Lead Designer

Responsibilities: Concept, UX Design, Design Direction

As the lead designer for this fall-themed campaign, I directed a multi-channel sweepstakes that brought excitement to consumers. Participants could print a game piece from a dedicated microsite or mobile site, which they then brought to their local restaurant. There, a decoder screen revealed whether they won or lost.

In addition to designing the microsite and mobile site, I collaborated with my creative team to develop online banners and the in-store game piece, ensuring a cohesive and immersive experience that resonated with our audience.