Project: From Coast to Castle

Role: Lead Designer

Responsibilities: Concept, UX Design, Design Direction

Alamo Rent a Car created a fun opportunity for users to win a fantastic Disney vacation by designing and sharing personalized e-cards on Twitter and with friends. I took the lead on this multi-channel campaign, teaming up with both Alamo and Disney to make sure the e-cards and website truly captured the essence of both brands.

Participants were able to choose their dream getaway, upload their favorite photo, and customize their e-card with a range of photo frames and personal messages. I worked closely with the interface developers to ensure the whole process was smooth and user-friendly, making it easy for everyone to share their creations and spread the excitement.