Project: HelloInsiders

Role: Lead Designer

Responsibilities: Concept, UX Design, Design Direction

HelloInsiders was HelloWorld's internal sweepstakes, giving loyal users an exciting sneak peek at the latest giveaways from top brands.

The in-house marketing team turned to me to create a fresh new look for the first and second quarters of the year, aiming to boost consumer engagement and expand our marketing list. I envisioned a lively circus theme, complete with a vibrant big top background, tear-off prize tickets, and a fun carnival game. To add a playful twist, I presented the survey questions on a marquee sign, giving them a unique flair. For Q2, I refreshed the colors, images, and game elements to evoke a cheerful springtime atmosphere.